Posts about Opinions

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1. 
   Opinions

   29 January 2018
   Data collection & privacy

   Let's make 2018 the year of transparency, says WFA President David Wheldon

   David Wheldon

   In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

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2. 
   Opinions

   25 January 2018
   Data collection & privacy

   GDPR data-privacy rules signal a welcome revolution, says WFA CEO

   Stephan Loerke

   GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

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3. 
   Opinions

   24 January 2018

   Bridging east and west via digital: Huawei's Glory Zhang

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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4. 
   Opinions

   24 January 2018

   Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"
5. 
   Opinions

   23 January 2018

   Marketing with purpose: Mars' Jane Wakely

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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6. 
   Opinions

   23 January 2018
   Brand purpose

   Priceless success: Mastercard's Raja Rajamannar

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Priceless success: Mastercard's Raja Rajamannar"
7. 
   Opinions

   22 January 2018
   Brand purpose

   Empowering marketers and unstereotyping ads: Unilever's Keith Weed

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
8. 
   Opinions

   22 January 2018
   Brand purpose

   From transparency to equality: P&G's Marc Pritchard

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "From transparency to equality: P&G's Marc Pritchard"
9. 
   Opinions

   15 January 2018

   In the spotlight: SDE Greece’s Nerina Komioti

   WFA

   Meet Nerina Komioti, Director General of SDE

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10. 
    Opinions

    18 December 2017

    WFA CEO: 2017 in review

    Stephan Loerke

    Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective

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11. 
    Opinions

    18 December 2017

    4 public affairs predictions for 2018

    WFA

    The WFA public affairs team share their predictions for what the next 12 months hold for brands.

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12. Opinions

    18 December 2017

    6 marketing predictions for 2018

    WFA

    The WFA marketing team share their predictions for what the next 12 months hold for brands.

    Read more about "6 marketing predictions for 2018"