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CreativityMarketing effectiveness
5 of the Most Contagious ideas of 2018
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Diversity & Inclusion
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Organisation & structure
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Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
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Data collection & privacy
GDPR: the emergence of a global standard on privacy?
We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
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Brand safetyDigital policyBrand safetyData collection & privacy
Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
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In the spotlight: ML Finland’s Riikka-Maria Lemminki
Meet Riikka-Maria Lemminki, Managing Director of Mainostajien Liitto
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Food marketingMarketing to children
UN calls for greater cooperation with industry - but that’s not happening at a national level
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In the spotlight: MSK Kenya’s Joel Karubiu
Meet Joel Karubiu, CEO of MSK
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In the spotlight: SOZ Slovenia’s Mojca Briščik
Meet Mojca Briščik, Executive Director of SOZ
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Latin America comes together
The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan…
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Agency rosters
Nine steps to identifying an agency set-up that fits your organisation’s needs
From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…
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In the spotlight: ANDA Peru’s Rodolfo León
Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)