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  1.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"
  2.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Diversity & Inclusion

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  3.    The 6 global marketers of 2018 in 12 tweets
    Organisation & structure

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  4.    GDPR: the emergence of a global standard on privacy?
    Data collection & privacy

    GDPR: the emergence of a global standard on privacy?

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  5.    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Brand safetyDigital policyBrand safetyData collection & privacy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  6.    In the spotlight: ML Finland’s Riikka-Maria Lemminki

    In the spotlight: ML Finland’s Riikka-Maria Lemminki

    Meet Riikka-Maria Lemminki, Managing Director of Mainostajien Liitto

    Read more about "In the spotlight: ML Finland’s Riikka-Maria Lemminki"
  7.    UN calls for greater cooperation with industry - but that’s not happening at a national level
    Food marketingMarketing to children

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will…

    Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"
  8.    In the spotlight: MSK Kenya’s Joel Karubiu

    In the spotlight: MSK Kenya’s Joel Karubiu

    Meet Joel Karubiu, CEO of MSK

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  9.    In the spotlight: SOZ Slovenia’s Mojca Briščik

    In the spotlight: SOZ Slovenia’s Mojca Briščik

    Meet Mojca Briščik, Executive Director of SOZ

    Read more about "In the spotlight: SOZ Slovenia’s Mojca Briščik"
  10. Latin America comes together

    The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan…

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  11.    Nine steps to identifying an agency set-up that fits your organisation’s needs
    Agency rosters

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

    Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"
  12.    In the spotlight: ANDA Peru’s Rodolfo León

    In the spotlight: ANDA Peru’s Rodolfo León

    Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)

    Read more about "In the spotlight: ANDA Peru’s Rodolfo León"