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Portuguese association appoints new president
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Marketing effectiveness
Swedish advertisers publish new guidance for marketing effectiveness
Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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U.S. ad industry calls for immediate action on diversity and inclusion
ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism
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Unstereotype Alliance launches in Japan
Founding members are Japan Advertisers Association (JAA) and Nikkei
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UK ad industry unveils new inclusion group and hub
ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives
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Programmatic
ISBA investigates the UK’s programmatic supply chain
UK advertiser association publishes study on transparency in programmatic advertising
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Audience measurementMedia measurement
Swedish ad industry join forces to develop standards for media buying
Swedish advertisers join agencies and media owners for cross-media measurement initiative
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National associations see significant budget cuts among advertisers, but slight optimism looming
Associations in Belgium, Bolivia, Denmark, France, Norway, Portugal, Spain and Sweden survey COVID-19’s impact on their…
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Estonian association welcomes new CEO
Liis Tippel is the new CEO of TULI
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Conference in the Cloud: China advertisers discuss planning for the future
China advertiser association organises international CMO Summit as part of China Brand Day
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National industry associations from 35 countries gather remotely
National Associations Council addressed challenges the marketing industry is facing in light of COVID-19