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  1.    GCC association launches cross-media measurement initiative
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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  2.    Norwegian association unveils new adtech and martech guidance
    Marketing technologyMarketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

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  3.    Brazilian association explores the role of customer service in consumer-brand relationships
    Consumer insight

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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  4.    Unstereotype Alliance launches UK chapter

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar,…

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  5.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

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  6.    Irish association welcomes new president

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

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  7.    Pakistan holds first virtual Effie Awards

    Pakistan holds first virtual Effie Awards

    Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters

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  8.    Dutch ad industry launches diversity fund and programme

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the…

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  9.    GCC association to LEAD change in the ad industry
    Ad fraud & verificationMarketing to children

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…

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  10.    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

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  11.    Paraguay association elects new board

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

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  12.    Just Eat CEO named ISBA president

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

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