Posts about Media transparency

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1. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
2. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results on Programmatic & trading desks"
3. 
   Videos & webinars

   29 July 2016
   Media governanceMedia transparency

   Webinar on ANA/K2 transparency investigation: findings and recommendations

   WFA, Ebiquity

   Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

   Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
4. News

   14 June 2016
   Media transparency

   ANA questions agency transparency practices

   WFA

   Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…

   Read more about "ANA questions agency transparency practices"
5. 
   Guides & templatesReports & whitepapers

   9 January 2008
   Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

   WFA Media Charter (2008)

   WFA

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
   Read more about "WFA Media Charter (2008)"