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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (November & December 2020)
Overview of the Media Forum held on 19 November and 3 December 2020
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Ad fraud & verificationMedia transparency
Swiss advertisers advise on identifying real clicks
Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices
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Media governanceMedia transparency
Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Media governanceMedia transparencyAgency rosters
Media Forum Meeting Overview (April 2018, New York)
Overview of the Media Forum held in April 2018 in New York City.
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Ad fraud & verificationMedia transparencyProgrammatic
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Brand safetyMedia governanceMedia transparencyBrand safety
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Media transparencyProgrammatic
Webinar: Seeing through the Financial Fog
In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…