Posts about Media governance

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1. 
   Opinions

   2 June 2017
   Media governance

   Change media management

   Ranji David

   Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

   Read more about "Change media management"
2. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
3. Press releases

   28 April 2017
   Media governance

   WFA Global Marketer Week 2018 to take place in Tokyo

   WFA

   Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

   Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
4. 
   Opinions

   30 November 2016
   Media governanceMedia transformation

   Why advertisers are embarking on a process of 'media transformation'

   Matt Green

   Today’s CMOs are not solely marketers; they are also, critically, transformers.

   Read more about "Why advertisers are embarking on a process of 'media transformation'"
5. 
   Benchmarks & surveys

   28 September 2016
   Media governanceAgency evaluation & performance

   Benchmark on Media auditor RFP

   WFA

    WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

   Read more about "Benchmark on Media auditor RFP"
6. 
   Videos & webinars

   29 July 2016
   Media governanceMedia transparency

   Webinar on ANA/K2 transparency investigation: findings and recommendations

   WFA, Ebiquity

   Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

   Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
7. 
   Videos & webinars

   1 June 2016
   Media governance

   Webinar: Driving digital transformation through social newsrooms

   WFA, Brilliant Noise

   In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

   Read more about "Webinar: Driving digital transformation through social newsrooms"
8. 
   Benchmarks & surveys

   12 May 2015
   Media governanceIntegrated marketingOrganisation & structure

   Survey on digital resource engagement with brand marketing

   WFA

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

   Read more about "Survey on digital resource engagement with brand marketing"
9. 
   Benchmarks & surveys

   16 February 2015
   Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on splitting strategic media planning from buying

   WFA

   Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

   Read more about "Benchmark on splitting strategic media planning from buying"
10. 
    Benchmarks & surveys

    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
11. 
    Guides & templatesReports & whitepapers

    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"