Related content
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Audience measurementMedia governanceMedia transparencyMedia Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
-
Media governanceCapability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
-
-scaleType-6-width-270-height-171.jpg)
Media governanceMarketing lawBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
-
Media governanceMarketing operations
The Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media governanceMedia transparencySelf-regulationInfluencersInfluencersColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
-
Media governanceOrganisation & structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
-
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
-
Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safetyColombian association shines a light on the digital media ecosystem
Read more about "Colombian association shines a light on the digital media ecosystem"ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic