Posts about Media Forum

Related content

  1.    Advice on obtaining transparency & return of media income (2013)
    Agency evaluation & performanceAgency remuneration & contracts

    Advice on obtaining transparency & return of media income (2013)

    This document provides background and guidance on how media agencies receive income from media vendors in part but not exclusively…

    Read more about "Advice on obtaining transparency & return of media income (2013)"
  2.    Benchmark on PR agency rates 2013
    Agency remuneration & contractsMarketing procurement

    Benchmark on PR agency rates 2013

    Benchmark on average PR agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on PR agency rates 2013"
  3.    Benchmark on media agency risk & reward remuneration models
    Agency remuneration & contracts

    Benchmark on media agency risk & reward remuneration models

    Question covered includes whether a tolerance level is set for savings missed against target and whether members have exemplary…

    Read more about "Benchmark on media agency risk & reward remuneration models"
  4.    Survey on media ROI and KPIs
    Media governanceAgency evaluation & performanceData & analytics

    Survey on media ROI and KPIs

    WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.

    Read more about "Survey on media ROI and KPIs"
  5.    Benchmark on the impact of the SARFT regulations on net TV costs in China
    Channels

    Benchmark on the impact of the SARFT regulations on net TV costs in China

    This benchmark was launched to understand whether our members had noticed an impact of the new SARFT regulations on net TV costs in…

    Read more about "Benchmark on the impact of the SARFT regulations on net TV costs in China"
  6.    Benchmark on Challenger Brands
    Marketing operationsOrganisation & structure

    Benchmark on Challenger Brands

    This benchmark will give insights to marketers involved in launching a brand versus an existing big player who has a considerably…

    Read more about "Benchmark on Challenger Brands"
  7.    Project Reconnect 2011 research
    Brand purpose

    Project Reconnect 2011 research

     Project Reconnect is the first ever industry-consumer collaboration to define the preconditions for brand behaviour…

    Read more about "Project Reconnect 2011 research"
  8.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

    Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"
  9.    Survey on paid search marketing (2009)
    Audience measurementChannelsAgency remuneration & contracts

    Survey on paid search marketing (2009)

    Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.

    Read more about "Survey on paid search marketing (2009)"
  10.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

    Read more about "What advertisers want from online audience measurement (2009)"
  11.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  12.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"