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Agency evaluation & performanceAgency remuneration & contracts
Advice on obtaining transparency & return of media income (2013)
This document provides background and guidance on how media agencies receive income from media vendors in part but not exclusively…
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Agency remuneration & contractsMarketing procurement
Benchmark on PR agency rates 2013
Benchmark on average PR agency rates across primary agency roles, covering major markets w/w.
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Agency remuneration & contracts
Benchmark on media agency risk & reward remuneration models
Question covered includes whether a tolerance level is set for savings missed against target and whether members have exemplary…
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Media governanceAgency evaluation & performanceData & analytics
Survey on media ROI and KPIs
WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.
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Channels
Benchmark on the impact of the SARFT regulations on net TV costs in China
This benchmark was launched to understand whether our members had noticed an impact of the new SARFT regulations on net TV costs in…
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Marketing operationsOrganisation & structure
Benchmark on Challenger Brands
This benchmark will give insights to marketers involved in launching a brand versus an existing big player who has a considerably…
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Brand purpose
Project Reconnect 2011 research
Project Reconnect is the first ever industry-consumer collaboration to define the preconditions for brand behaviour…
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Media governanceMedia transparencyAgency review & pitching
Guide to choosing and using a media auditor - 2. Edition (2010)
Member-only content. Please log in to view this guide.
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Audience measurementChannelsAgency remuneration & contracts
Survey on paid search marketing (2009)
Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.
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Audience measurementMedia measurement
What advertisers want from online audience measurement (2009)
The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…
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Audience measurementMedia measurementData & analytics
Global Guidelines for Outdoor Audience Measurement (2009)
These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…
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Audience measurementMedia measurementData & analytics
Blueprint for consumer-centric holistic measurement (2008)
The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…