Survey on media ROI and KPIs

Survey on media ROI and KPIs

Media
1 minute read

WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.

Article details

  • Author:WFA

    WFA

  • Ebiquity

Benchmarks & surveys
4 January 2013

This content is exclusively available for WFA members.

Tags: Media governanceBenchmarks & surveysAgency evaluation & performanceData & analyticsMediaAgencies & PartnersData & Insight

Associated topics

Article details

  • Author:WFA

    WFA

  • Ebiquity

Benchmarks & surveys
4 January 2013

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