Posts about Media Forum

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1. 
   Videos & webinarsEvent reports

   1 April 2021
   Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Media Forum Meeting Overview (February 2021)

   WFA

   Overview of the Media Forum held on 18 February, 2021.

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2. 
   Videos & webinarsEvent reports

   10 February 2021
   Marketing capabilitiesMarketing operationsOrganisation & structure

   Spotlight: Shortcutting your marketing transformation

   WFA

   COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

   Read more about "Spotlight: Shortcutting your marketing transformation"
3. 
   Benchmarks & surveysReports & whitepapers

   9 February 2021
   Digital transformationMarketing operations

   Marketing Transformation - Delivering the future fit organisation

   WFA

   The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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4. 
   Benchmarks & surveys

   2 February 2021
   Media governanceOrganisation & structure

   Benchmark: Global Budget setting & use of working/non-working ratios

   WFA

   Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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5. 
   Videos & webinars

   27 January 2021
   Audience measurementChannelsProgrammatic

   Spotlight: Digital media and the demise of identity

   WFA

   The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

   Read more about "Spotlight: Digital media and the demise of identity"
6. 
   Opinions

   16 December 2020

   WFA Forum Chairs look back on 2020

   WFA

   We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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7. 
   Event reports

   3 December 2020
   Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Media Forum Meeting Overview (November & December 2020)

   WFA

   Overview of the Media Forum held on 19 November and 3 December 2020

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8. 
   19 November 2020
   Marketing technologyMarketing technologyMarketing technology

   Media Forum Meeting Overview (November 2020, Singapore)

   WFA

   Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

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9. 
   Opinions

   29 October 2020
   Ad fraud & verification

   How ‘viewable’ is your market? 10 trillion impressions provide some answers

   Matt Green

   In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

   Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"
10. 
    Event reports

    22 September 2020
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 22 September, 2020.

    Read more about "Media Forum Meeting Overview (September 2020)"
11. 
    Event reports

    9 September 2020
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    WFA

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
12. 
    Press releases

    20 August 2020
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    WFA

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"