Posts about Media Forum

Related content

  1.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  2.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  3.    Survey on digital attribution modelling
    Ad fraud & verificationAudience measurementData-driven marketing

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  4.    Benchmark on recommended digital agencies in Japan
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  5.    Benchmark on Recommended digital agencies in South Korea
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  6.    Webinar on Programmatic Media: Seeing Through the Financial Fog
    Programmatic

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

    Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"
  7.    Benchmark on media agency rate
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"
  8.    Survey on digital resource engagement with brand marketing
    Media governanceIntegrated marketingOrganisation & structure

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  9.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
  10.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"
  11.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  12.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

    Read more about "Marketing in Africa Interim regional survey results"