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Organisation & structureData & analytics
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Ad fraud & verificationAudience measurementData-driven marketing
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in South Korea
WFA benchmark on recommended digital agencies in South Korea.
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Programmatic
Webinar on Programmatic Media: Seeing Through the Financial Fog
Webinar featuring Andrew Altersohn, CEO of AD/FIN
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Agency remuneration & contractsMarketing procurement
Benchmark on media agency rate
Benchmarked media agency rates by role for Germany, UK and US.
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Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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ChannelsMarketing procurement
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Marketing technologyDigital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Organisation & structureData & analytics
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…