Posts about Media Forum

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  1.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  2.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  3.    Benchmark on Decentralised Media Agency Recommendations
    Agency review & pitchingMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  4.    Building Social Communities
    ChannelsInfluencersInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  5.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  6.    Benchmark on Media rebates & agency remuneration China
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  7.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  8.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"
  9.    Marketing in LATAM survey results
    Organisation & structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  10.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

    Read more about "Survey on Mobile Marketing China: Online to Offline"
  11.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  12.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"