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Agency managementIntegrated marketing
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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Organisation & structure
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WFA benchmark conducted for a member looking for digital marketing training methods.
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Agency review & pitchingMarketing procurement
Benchmark on Decentralised Media Agency Recommendations
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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ChannelsInfluencersInfluencers
Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
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Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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ChannelsProgrammatic
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Channels
Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
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Organisation & structure
Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Channels
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
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Digital transformationData & analyticsData-driven marketing
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.