Posts about Market research

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1. 
   Benchmarks & surveys

   12 December 2016
   Consumer insight

   Benchmark on testing big ideas

   WFA

    WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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2. 
   Event reports

   10 November 2016

   INSIGHT FORUM Meeting Overview London November 2016

   WFA

    

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3. 
   Benchmarks & surveys

   4 October 2016
   Data & analytics

   Benchmark on setting up knowledge/insights sharing platforms

   WFA

    WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

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4. 
   Event reports

   28 September 2016

   INSIGHT FORUM Meeting Overview Singapore September 2016

   WFA

    

   Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"
5. 
   Videos & webinars

   5 September 2016
   Consumer insight

   Webinar: What is the future of insights?

   WFA, System1

   In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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6. 
   Videos & webinars

   22 July 2016
   Consumer insight

   Webinar: Generating actionable insights from online communities

   WFA, CSpace

   WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

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7. 
   Reports & whitepapers

   31 May 2016
   ChannelsInfluencersInfluencersData & analytics

   Unlocking brand value with social communities

   WFA, STATSIT

   Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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8. 
   Benchmarks & surveys

   19 May 2016
   Audience measurementData & analyticsData-driven marketing

   Survey results on Managing ad testing

   WFA

   Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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9. 
   Benchmarks & surveys

   11 March 2016
   ProgrammaticData & analyticsData-driven marketing

   Benchmark on the use of DMPs by insights teams to generate consumer insights

   WFA

   WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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10. 
    Benchmarks & surveysReports & whitepapers

    7 March 2016
    Data & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

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11. 
    Benchmarks & surveys

    1 December 2015
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on Media Procurement Excellence

    WFA, ID COMMS

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…

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12. 
    Benchmarks & surveysReports & whitepapers

    1 November 2015
    Ad fraud & verification

    Survey on Global Ad Fraud

    WFA, Botlab.io, Ebiquity

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

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