Posts about Market research

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Benchmarks & surveys
12 November 2018

Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

Data Driven Marketing 2018 survey results

WFA, The Customer Framework

WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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Benchmarks & surveysReports & whitepapers
6 November 2018

Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

The Road to Content Excellence

WFA

The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Benchmarks & surveysReports & whitepapers
30 October 2018

Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

Report: The Road to Content Excellence

WFA, The Upside

WFA member report. For additional details, please log in.

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Benchmarks & surveys
12 October 2018

Agency managementAgency remuneration & contractsMarketing procurement

Benchmark on payment terms regulations for marketing products and services

WFA

WFA member benchmark. For additional details, please log in.

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Event reports
25 September 2018

Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

PAG Meeting Overview (September 2018, Brussels)

WFA

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Benchmarks & surveys
14 August 2018

Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

Survey on content production-data and benchmarking

WFA, APR

WFA member survey. For additional details, please log in.

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Benchmarks & surveys
8 June 2018

Consumer insightData & analytics

Benchmark on marketing research methodologies

WFA

WFA member benchmark. For additional details, please log in.

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Benchmarks & surveys
4 May 2018

Benchmark on structure and size of market research organisations

WFA

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Event reports
6 March 2018

Digital policyMarketing lawInfluencersInfluencersData collection & privacy

PAG Meeting Overview (February 2018, Brussels)

WFA

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Reports & whitepapers
19 February 2018

Agency managementOrganisation & structure

Mergers & Acquisitions 2017

COMvergence

This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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Reports & whitepapers
13 February 2018

Ad fraud & verificationBrand safetyAd blockingBrand safety

Coalition for Better Ads: Feb 2018 State of play

WFA

The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.

To view this…
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Event reports
18 October 2017

Insight Forum Meeting Overview London October 2017

WFA

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