Posts about Marketing strategy - page 2

Related content

1. 
   Benchmarks & surveys

   16 March 2020
   Agency managementProductionMarketing procurement

   Survey: Global Category Management - Displays & Point-of-Sale

   WFA

   WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

   Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
2. 
   Benchmarks & surveys

   9 March 2020
   Organisation & structure

   Benchmark: Covid-19 Impact on Marketing

   WFA

   This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

   Read more about "Benchmark: Covid-19 Impact on Marketing"
3. 
   Opinions

   24 February 2020
   Value of advertisingDiversity & InclusionMarketing capabilities

   Top 12 thoughts from our Global Marketer of the Year shortlist

   WFA

   Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…

   Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"
4. 
   Benchmarks & surveys

   14 January 2020
   Brand reputationMarketing operationsData & analytics

   Corporate Sustainability Survey Report

   WFA

   This WFA member survey covers our member's corporate sustainability practices.

   Read more about "Corporate Sustainability Survey Report"
5. 
   Guides & templatesReports & whitepapers

   9 December 2019
   Agency management

   How a good scope of work program can benefit an organisation

   WFA, Decideware

   Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

   Read more about "How a good scope of work program can benefit an organisation"
6. 
   Benchmarks & surveys

   30 November 2019
   Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

   Benchmark: Shopper Agency recommendations in Western Europe

   WFA

   This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

   Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
7. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

   Read more about "Media Transformation - Case Study 2: Royal Philips"
8. 
   Benchmarks & surveys

   12 November 2019
   VoiceOrganisation & structure

   Voice and audio branding strategy

   WFA

   This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

   Read more about "Voice and audio branding strategy"
9. 
   Reports & whitepapers

   4 September 2019
   ChannelsBrand purposeBrand reputation

   Cannes 2019 Wrap

   WFA

   In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

   Read more about "Cannes 2019 Wrap"
10. 
    Reports & whitepapers

    11 July 2019
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
11. 
    Opinions

    25 June 2019

    In the spotlight: CAA Argentina’s Philip Perez

    WFA

    Meet Philip Perez, President of CAA

    Read more about "In the spotlight: CAA Argentina’s Philip Perez"
12. 
    OpinionsEvent reports

    25 June 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    Will Gilroy

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

    Read more about "Seven take-outs from Cannes 2019"