Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   22 September 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on brand strategy providers

   WFA

   WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

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2. 
   Benchmarks & surveys

   16 September 2015
   Agency evaluation & performanceAgency rostersMarketing procurement

   Benchmark on Agency capability mapping

   WFA

   WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

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3. 
   Benchmarks & surveys

   28 August 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on Recommended digital agencies in Philippines

   WFA

   WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

   Read more about "Benchmark on Recommended digital agencies in Philippines"
4. 
   Benchmarks & surveys

   20 August 2015
   Agency managementAgency review & pitchingMarketing procurement

   Recommended global PR agencies

   WFA

   Benchmark on recommended global PR agencies.

   Read more about "Recommended global PR agencies"
5. 
   Benchmarks & surveys

   29 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended digital agencies in Japan

   WFA

   WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

   Read more about "Benchmark on recommended digital agencies in Japan"
6. 
   Benchmarks & surveys

   27 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on App Developers in Asia

   WFA

   WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

   Read more about "Benchmark on App Developers in Asia"
7. 
   Benchmarks & surveys

   15 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on Recommended digital agencies in South Korea

   WFA

   WFA benchmark on recommended digital agencies in South Korea.

   Read more about "Benchmark on Recommended digital agencies in South Korea"
8. 
   Videos & webinars

   14 July 2015
   Marketing procurement

   Webinar: Marketing Procurement Business Intelligence

   WFA, Decideware

   Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…

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9. 
   Event reports

   11 June 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview Shanghai June 2015

   WFA

    

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10. 
    Benchmarks & surveys

    1 June 2015
    Marketing procurementOrganisation & structure

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

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11. 
    1 June 2015
    Marketing procurement

    The future of category management

    WFA

     

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12. 
    Benchmarks & surveys

    1 June 2015
    Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

    Read more about "Benchmark on managing usage rights"