Posts about Marketing procurement

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Benchmarks & surveys
1 March 2016

Agency managementMarketing procurement

Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

WFA

A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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Benchmarks & surveys
28 February 2016

Agency evaluation & performanceMarketing procurement

Survey Results on Sourcing ad production

WFA, APR

Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

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Benchmarks & surveys
24 February 2016

Agency managementMarketing procurement

Survey results on Best practice in media agency contract management

WFA

A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
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Event reports
24 February 2016

Marketing procurement

SOURCING FORUM Meeting Overview Paris February 2016

WFA

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Benchmarks & surveys
13 January 2016

Agency review & pitchingMarketing procurement

Benchmark on Decentralised Media Agency Recommendations

WFA

WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

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Benchmarks & surveys
1 January 2016

Marketing procurement

Survey results on Sponsorship investment 2015

WFA

WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
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Benchmarks & surveys
1 December 2015

Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

Survey on Media Procurement Excellence

WFA, ID COMMS

Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
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Benchmarks & surveys
17 November 2015

Agency remuneration & contractsAgency review & pitchingMarketing procurement

Benchmark on Recommended agency fee negotiators in Asia

WFA

WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

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Benchmarks & surveys
30 October 2015

Agency managementAgency remuneration & contractsMarketing procurement

Benchmark on Media rebates & agency remuneration China

WFA

A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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Event reports
22 October 2015

Marketing procurement

SOURCING FORUM Meeting Overview Singapore October 2015

WFA

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Benchmarks & surveys
1 October 2015

Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

Survey on digital agency management

WFA

Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
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Event reports
24 September 2015

Marketing procurement

SOURCING FORUM Meeting Overview Zug September 2015

WFA

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