Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   24 October 2016
   Marketing procurement

   Benchmark on the use of crowd-sourcing

   WFA

   WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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2. 
   Event reports

   29 September 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview Singapore September 2016

   WFA

    

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3. 
   Benchmarks & surveys

   25 August 2016
   Agency managementMarketing procurementData & analytics

   Benchmark on recommended Customer Data Strategy Consultants

   WFA

    WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

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4. 
   Benchmarks & surveys

   23 August 2016
   Agency managementMarketing procurement

   Benchmark on recommended Creative agencies in Middle East

   WFA

   WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

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5. 
   Benchmarks & surveys

   5 August 2016
   Agency evaluation & performanceMarketing procurement

   Survey on measuring market share

   WFA

   Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

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6. 
   Benchmarks & surveys

   27 July 2016
   Agency managementMarketing procurement

   Benchmark on recommended eCommerce partners in Europe

   WFA

    WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

   Read more about "Benchmark on recommended eCommerce partners in Europe"
7. 
   Benchmarks & surveys

   20 July 2016
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended creative agencies and consultancies

   WFA

   An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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8. 
   Benchmarks & surveys

   18 July 2016
   Agency remuneration & contractsMarketing procurement

   Benchmark on the use of supply chain financing

   WFA

   Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

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9. 
   Benchmarks & surveys

   13 July 2016
   Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

   Survey on China agency rosters

   WFA

   Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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10. 
    Benchmarks & surveys

    13 July 2016
    Agency managementMarketing procurement

    Survey on Managing PR suppliers

    WFA

    Survey on how members source and manage the public relations category. 

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11. 
    Videos & webinars

    5 July 2016
    Marketing procurement

    Webinar: Sourcing ad production

    WFA, APR

    In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA…

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12. 
    Benchmarks & surveys

    1 July 2016
    Agency managementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"