Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   13 June 2017
   Agency review & pitchingMarketing procurement

   Recommended law firms with media contract drafting experience

   WFA

      WFA member benchmark. For additional details, please log in.

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2. 
   Event reports

   7 June 2017
   Marketing procurement

   Sourcing Forum Meeting Overview Amsterdam June 2017

   WFA

    

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3. 
   Benchmarks & surveys

   24 May 2017
   Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended influencer agencies"
4. 
   Benchmarks & surveys

   24 May 2017
   Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Integrated Production

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Integrated Production"
5. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
6. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

   Read more about "Overcoming people & capability challenges"
7. 
   Reports & whitepapers

   7 April 2017
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Best practice: global media transparency & contracts (2017)

   WFA

    Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

   Read more about "Best practice: global media transparency & contracts (2017)"
8. 
   Benchmarks & surveys

   1 February 2017
   Agency evaluation & performanceAgency managementMarketing procurement

   Marketing Procurement Maturity Assessment 2017

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Maturity Assessment 2017"
9. 
   Benchmarks & surveys

   1 January 2017
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Survey results on Agency evaluation

   WFA, Decideware

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on Agency evaluation"
10. 
    Benchmarks & surveys

    12 December 2016
    Marketing procurement

    Benchmark on trade mark clearance for design and logo agencies

    WFA

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

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11. 
    Event reports

    7 December 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview NY December 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview NY December 2016"
12. 
    Event reports

    24 November 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris November 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview Paris November 2016"