Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   27 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended packaging design agencies

   WFA

   WFA member benchmark on recommended packaging design agencies. 

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2. 
   Videos & webinars

   14 February 2024
   Marketing procurement

   Spotlight: Creative Production & The Economic Climate

   WFA

   Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

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3. 
   5 February 2024
   Marketing procurement

   The year ahead for procurement

   Laura Forcetti

   Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…

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4. 
   Benchmarks & surveys

   29 January 2024
   Agency review & pitchingGamingMarketing procurement

   Benchmark: recommended sponsorship activation partners

   WFA

   WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

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5. 
   Benchmarks & surveys

   19 December 2023
   InfluencersInfluencersMarketing procurement

   Benchmark: end to end talent management process - in-housing vs outsourcing

   WFA

   WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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6. 
   Press releasesReports & whitepapers

   28 November 2023
   Marketing procurement

   Brands missing social opportunities of sponsorship

   WFA

   Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

   Read more about "Brands missing social opportunities of sponsorship"
7. 
   Benchmarks & surveys

   14 November 2023
   Marketing procurement

   Benchmark: Global category management - Production consultants

   WFA

   WFA member benchmark on how marketing organisations work with production consultants.

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8. 
   Benchmarks & surveys

   1 November 2023
   Marketing procurement

   Benchmark: Savings Categorisation of Inflation Hedging

   WFA

   WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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9. 
   Benchmarks & surveys

   19 September 2023
   Marketing procurement

   Benchmark: Approaches to entertainment marketing

   WFA

   WFA member benchmark on how organisations are approaching the entertainment marketing category

   Read more about "Benchmark: Approaches to entertainment marketing"
10. 
    Benchmarks & surveys

    19 September 2023
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA

    WFA member benchmark on how organisations are evolving their approach to couponing.

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11. 
    Videos & webinars

    3 August 2023
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
12. 
    Benchmarks & surveys

    17 July 2023
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"