Posts about Marketing organisation

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  1. Benchmark on splitting strategic media planning from buying
    Benchmarks & surveys
    16 February 2015
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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  2. Survey on media management in the US
    Benchmarks & surveys
    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  3. Benchmark on working with digital asset management suppliers
    Benchmarks & surveys
    20 January 2015
    Agency managementMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"