Posts about Marketing organisation

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1. 
   Benchmarks & surveys

   14 December 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Engaging with local freelancers in Europe

   WFA

    WFA benchmark with insights on how to engage with relevant freelancer talent locally.

   Read more about "Benchmark on Engaging with local freelancers in Europe"
2. 
   Reports & whitepapers

   18 October 2018
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

   Agency Fee Decision Tree, an easier way to choose the right fee model

   trinity P3

   The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

   Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"
3. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Sourcing Adaptation & Transcreation

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Sourcing Adaptation & Transcreation"
4. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Influencer Marketing"
5. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

   Read more about "Survey on The Future of Agency Rosters"
6. 
   Benchmarks & surveys

   1 March 2018
   Agency managementProduction

   Benchmark: Sourcing production consultants

   WFA

   This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

   Read more about "Benchmark: Sourcing production consultants"
7. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
8. 
   Benchmarks & surveys

   12 September 2017
   Agency managementAgency rostersMarketing procurementOrganisation & structure

   Marketing Procurement Category Tree

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Category Tree"
9. 
   Benchmarks & surveys

   27 February 2017
   ChannelsAgency managementAgency review & pitching

   Benchmark on recommended etail content agencies

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended etail content agencies"
10. 
    Benchmarks & surveys

    1 February 2017
    Agency evaluation & performanceAgency managementMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
11. 
    Benchmarks & surveys

    26 January 2017
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
12. 
    Benchmarks & surveys

    7 October 2016
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"