Related content
-
Agency managementMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
-
Agency evaluation & performanceAgency rostersMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
-
Agency managementMarketing operationsOrganisation & structureBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
-
Integrated marketingOrganisation & structureBenchmark on C-suite roles and responsibilities
Read more about "Benchmark on C-suite roles and responsibilities"This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
-
Marketing procurementOrganisation & structureSurvey on Global Marketing Category Management
Read more about "Survey on Global Marketing Category Management"Research on the management, supply base and sourcing resources against over 15 marketing categories.
-
Agency managementInfluencersInfluencersMarketing procurementOrganisation & structureBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
-
Marketing procurementOrganisation & structureBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
-
Media governanceIntegrated marketingOrganisation & structureSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
-
Integrated marketingDigital transformationOrganisation & structureBenchmark on Global digital marketing organisation/configuration
Read more about "Benchmark on Global digital marketing organisation/configuration"This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
-
Digital transformationThe elements of digital transformation
Read more about "The elements of digital transformation"Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
-
Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
-
Media governanceAgency rostersOrganisation & structureSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…