Related content
- 
 Marketing operations Marketing operationsSpotlight: Go faster with lessRead more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts… 
- 
 Ad fraud & verificationBrand safetyChannelsBrand safety Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacksRead more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks 
- 
 Marketing capabilities Marketing capabilitiesBenchmark: Recommended online training platforms (digital marketing skills)Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills 
- 
 Organisation & structure Organisation & structureSpotlight: Shift - A Marketing Re-thinkRead more about "Spotlight: Shift - A Marketing Re-think"The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global… 
- 
  Planet Pledge Leaders' Forum: Poll resultsRead more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies… 
- 
 Media governanceMarketing operations Media governanceMarketing operationsThe Media Capability GapRead more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department. 
- 
 Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureMarketing has the chance to lead post pandemic but structures need an overhaulRead more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must… 
- 
 Marketing capabilitiesMarketing operationsOrganisation & structure Marketing capabilitiesMarketing operationsOrganisation & structureWhat marketing talent wantsRead more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer 
- 
 Marketing capabilitiesMarketing operationsOrganisation & structure Marketing capabilitiesMarketing operationsOrganisation & structureSpotlight: Shortcutting your marketing transformationRead more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital… 
- 
 Digital transformationMarketing operations Digital transformationMarketing operationsMarketing Transformation - Delivering the future fit organisationRead more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital… 
- 
 Marketing procurementOrganisation & structure Marketing procurementOrganisation & structureBenchmark: Global marketing procurement team structures & workload allocationRead more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures. 
- 
 Marketing operationsOrganisation & structure Marketing operationsOrganisation & structureWebinar: Global Marketing Operations in 2020Read more about "Webinar: Global Marketing Operations in 2020"Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their… 
