Posts about Marketing operations

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  1.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  2.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"
  3.    Webinar: Global Marketing Operations in 2020
    Marketing operationsOrganisation & structure

    Webinar: Global Marketing Operations in 2020

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…

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  4.    Marketing Operations expands remit at large multinationals
    Marketing operations

    Marketing Operations expands remit at large multinationals

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…

    Read more about "Marketing Operations expands remit at large multinationals"
  5.    Will COVID-19 change marketing forever?
    Marketing operationsOrganisation & structure

    Will COVID-19 change marketing forever?

    WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.

    Read more about "Will COVID-19 change marketing forever?"
  6.    Webinar: In search of the unicorn marketer
    Marketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"
  7.    Sir Martin Sorrell: 10 observations on the business impact of COVID-19
    Marketing operationsOrganisation & structure

    Sir Martin Sorrell: 10 observations on the business impact of COVID-19

    S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.

    Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"
  8.    Survey: Covid-19 global response (April 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (April 2020)

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…

    Read more about "Survey: Covid-19 global response (April 2020)"
  9.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  10.    Global Marketing Operations 2020
    Marketing operationsOrganisation & structure

    Global Marketing Operations 2020

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

    Read more about "Global Marketing Operations 2020"
  11.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  12.    Webinar+: Customer Experience in the New Normal
    Integrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

    Read more about "Webinar+: Customer Experience in the New Normal"