Related content
-
Marketing operationsKnowledge Spotlight: How to turn content into revenue
Read more about "Knowledge Spotlight: How to turn content into revenue"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Marketing capabilitiesMarketing operationsOrganisation & structureFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…
-
Marketing operationsMarketing procurementSourcing Forum meeting overview (April 2019)
Read more about "Sourcing Forum meeting overview (April 2019)"Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
-
Integrated marketingMarketing operationsBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
-
Marketing operationsMarketing procurementOrganisation & structureBenchmark on global sponsorship investments
Read more about "Benchmark on global sponsorship investments"WFA member bechmark. For additional details, please log in.
-
Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insightDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
-
Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
-
Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
-
Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analyticsSurvey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
Read more about "Survey on Influencer Marketing"WFA member survey. For additional details, please log in.
-
ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
-
CreativityMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.