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It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Member benchmark on category management of consumer promotions.
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Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Marketing operations
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
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Investment still down on plans across…
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Marketing operationsOrganisation & structure
Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
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Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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ChannelsMarketing operationsOrganisation & structure
Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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ChannelsMedia governanceMarketing operations
Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…