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Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
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Agency remuneration & contractsMarketing procurement
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Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Digital transformation
The elements of digital transformation
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Marketing procurement
Webinar: Managing music rights more effectively
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Media governanceAgency rostersOrganisation & structure
Survey on media management in the US
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
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Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark on working with digital asset management suppliers
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.