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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Integrated marketingMarketing operations
Benchmark on launch strategies
WFA member bechmark. For additional details, please log in.
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Marketing procurement
Sourcing Forum meeting overview (March 2019)
Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.
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Agency remuneration & contractsMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
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Marketing operationsMarketing procurementOrganisation & structure
Benchmark on global sponsorship investments
WFA member bechmark. For additional details, please log in.
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Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing post-production
WFA member bechmark. For additional details, please log in.
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Brand purpose
10 years of Project Reconnect: What we've learned
Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…
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Media governanceDigital transformationMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Brand purpose
Better Marketing: Marketing can deliver positive social and political change
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…