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Brand purpose
WFA CEO: Coronavirus could show brands how to face up to the ultimate test
Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Better sponsorship outcomes through better category management
This webinar examines processes and tools for better sponsorship investment management.
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Marketing procurement
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Marketing operations
Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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ChannelsMarketing operations
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
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Digital policyMarketing procurement
Webinar: WFA in 2020 - What’s now, what’s next
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology
Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
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Agency managementMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…