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Marketing procurement
Spotlight: Managing your sponsorship initiatives post-pandemic
What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…
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Marketing procurement
Defining world-class standards for marketing procurement
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Marketing procurement
Benchmark: Global Category Management - Public Relations
Member benchmark on category management of public relations (brand PR / consumer facing)
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Data collection & privacy
Asia Spotlight: Leadership perspective in 2021
WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…
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Marketing technologyMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Marketing operations
Spotlight on sustainability around the world
Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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Marketing technologyMarketing technologyMarketing technology
WFA President launches book on next generation marketing
Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
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Marketing procurementData collection & privacy
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
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WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
David Wheldon speaks with Sir Martin Sorrell
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Marketing procurement
Sourcing Forum meeting overview (December 2020)
Overview of the Sourcing Forum held remotely on December 2, 2020