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Consumer insight
Webinar: What is the future of insights?
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Agency evaluation & performanceMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Data & analytics
Benchmark - Approaches to econometric modelling
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency rostersMarketing procurementData & analytics
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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Agency review & pitchingMarketing procurement
Benchmark on innnovation partner and business disruptor suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Data & analytics
The future of insights project
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on brand strategy providers
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
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Organisation & structureData & analytics
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…