Posts about Insight Forum

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1. 
   22 July 2024
   Consumer insightData & analytics

   Every brand needs a stronger insight function

   Ioana Danila

   Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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2. 
   Event reports

   1 July 2024

   Insight Forum Overview (June 2024)

   WFA

   Overview of the Insight Forum held remotely, 27^th June 2024

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3. 
   Event reports

   31 May 2024

   Insight Forum GMW Meeting Overview (May 2024)

   WFA

   Overview of the Insight Forum held in Toronto, May 2024

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4. 
   Benchmarks & surveys

   2 April 2024
   AI

   Benchmark: AI in the Insights practice

   WFA

   WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

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5. 
   Event reports

   28 March 2024

   Insight Forum Connect meeting overview (March 2024)

   WFA

   Overview of the Insight Forum held in Amsterdam, March 2024

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6. 
   Event reports

   21 December 2023
   Marketing effectiveness

   Insight Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Insight Forum held in New York City in November 2023

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7. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Measuring the ROI of the Insights function

   WFA

   WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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8. 
   Benchmarks & surveys

   20 December 2023
   Consumer insightData & analytics

   Benchmark: Consumer Intimacy Programs

   WFA

   WFA member benchmark on perspectives on Consumer Intimacy Programs

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9. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Insights Core Competencies

   WFA

   WFA member benchmark on the key skills insights leaders are focusing on

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10. 
    Benchmarks & surveys

    14 November 2023
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA

    WFA member benchmark on identifying segmentation suppliers in APAC

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11. 
    Event reports

    9 October 2023

    Insight Forum Meeting Overview (September 2023)

    WFA

    From Insights to Foresights

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12. 
    Videos & webinars

    5 October 2023
    Marketing technologyAIMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    WFA

    Are we seeing genuine innovation or just greater efficiency?

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