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Marketing law
WFA suggested amendments on EU ‘greenwashing’ ban proposal
On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing to children
RAC Programme Meeting Overview (September 2022)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
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Marketing is going through a talent crisis. How can we fix it?
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Digital policy
DGX meeting overview (September 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
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Digital policy
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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Digital policy
The CMO Guide to Data Ethics in Practice
The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
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Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Creativity
Spotlight: Clients & Creativity
Reversing the decline in creative communications effectiveness
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Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Repositioning apps for Businesses in APAC.
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Self-regulationCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…