Related content
-
Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
-
ProgrammaticDigital policyData collection & privacy
The contribution of data to digital advertising (Europe, 2017)
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
-
Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
-
Digital policyData & analyticsData collection & privacy
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
-
Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
-
Digital policySelf-regulation
Webinar: Better Ads Standards, the industry response to adblocking
In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
-
The Unstereotype Alliance holds inaugural meeting
The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…
-
Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…
-
Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
-
Digital policyData collection & privacy
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
-
Ad blocking
Better Ads Standards (2017)
The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…