Related content
-
Diversity & InclusionWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
-
Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
-
Digital policyMarketing to childrenData collection & privacyDGX meeting overview (April 2018)
Read more about "DGX meeting overview (April 2018)"Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
-
Brand safetyDigital policyBrand safetyMarketing lawData collection & privacyPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
-
Marketing lawBriefing on New Deal for Consumers
Read more about "Briefing on New Deal for Consumers"WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.
-
Let's unstereotype it
Read more about "Let's unstereotype it"The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…
-
Digital policyData collection & privacyGDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
-
Digital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
-
Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
-
Digital policyMarketing lawInfluencersInfluencersData collection & privacyPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
-
Digital policyData collection & privacyWebinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
-
Diversity & InclusionBrand purposeBrand reputationWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…