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Digital policy
DGX meeting overview (February 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
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Digital policyData collection & privacy
Facebook and GDPR benchmark
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacy
DGX Benchmark on data privacy controls and audit frameworks
Benchmark results from members on data privacy controls and audit frameworks
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Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure
David Wheldon: The ground is changing but the basics remain the same
WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Marketing procurement
Diversity & Inclusion in the Production Industry
White Paper from APR and WFA on diversity & inclusion with a focus on production
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Food marketingSelf-regulation
WFA position on online HFSS ad ban (New Deal for Consumers)
WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online…
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Marketing law
Joint Business Statement on collective redress in view of European Parliament IMCO vote
This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO…
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Digital policy
Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
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Digital policyValue of advertising
WFA welcomes the global expansion of the Better Ads Standards
Ad formats deemed unacceptable by consumers to be banned worldwide
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5 WFA marketing predictions for 2019
WFA shares five issues that might rise up the global marketer agenda in 2019
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2018, the year of...
What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.