Posts about Industry issues

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  1.    DGX Benchmark on partners for data privacy strategy on implementation
    Digital policyData collection & privacy

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…

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  2.    WFA and Latin American associations commit to action on harmful ad stereotypes

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

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  3.    DGX Benchmark on Digital asset retention policies
    Digital policy

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

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  4.    DGX Benchmark on data protection/data privacy structure
    Digital policyData collection & privacy

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…

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  5.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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  6.    Belgium unveils Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"
  7.    PAG Meeting Overview (September 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…

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  8.    RAC Programme meeting overview (September 2019)
    Digital policyFood marketingMarketing to childrenData collection & privacy

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

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  9.    Joint advertising industry position paper on collective redress
    Marketing law

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

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  10.    Data Ethics Board meeting overview (September 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

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  11.    YouTube struggles with thorny issue of kids’ data
    Marketing to children

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…

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  12.    DGX meeting overview (September 2019)
    Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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