Related content
-
Food marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (May 2021)
Read more about "RAC Programme Meeting Overview (May 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.
-
Brand purposeBrand reputationDigital transformationWFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
-
Marketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
-
Brand safetyBrand safetyMedia measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
-
Self-regulationValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
-
Digital policyMarketing lawPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
-
Brand purposeMarketing operationsMarketing and Sustainability: Closing the Gaps
Read more about "Marketing and Sustainability: Closing the Gaps"What can Marketers do to drive Sustainability in their industry?
-
Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
-
Digital policyMarketing lawDSA Task Force Meeting Overview (April 2021)
Read more about "DSA Task Force Meeting Overview (April 2021)"The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.
-
Ad fraud & verificationBrand safetyMedia transparencyBrand safetyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
-
Digital policyWFA responses to EU public consultation on a Digital Levy
Read more about "WFA responses to EU public consultation on a Digital Levy"WFA responses to the European Commission consultation on an EU digital levy