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Organisation & structure
Survey: Ukrainian Response
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Digital policy
Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…
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Media transformationData collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Marketing law
WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policy
DGX Benchmark: Google Analytics
WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
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Digital policy
DGX meeting on Google Analytics (January 2022)
In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…
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Digital policyMarketing law
The EU Digital Markets Act: what is it and why is it relevant to advertisers?
WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Value of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study