Posts about Industry issues

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  1.    WFA and GARM endorse strengthened EU Code of Practice on disinformation
    Digital policy

    WFA and GARM endorse strengthened EU Code of Practice on disinformation

    Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…

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  2.    GARM expands membership to independent brand safety providers
    Brand safetyBrand safety

    GARM expands membership to independent brand safety providers

    Expansion formalises existing collaboration

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  3.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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  4.    AXA and Philips add their weight to WFA’s Planet Pledge

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

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  5.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

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  6.    How seriously is the industry taking sustainability?

    How seriously is the industry taking sustainability?

    Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…

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  7.    How new rules could create a more trustworthy online ecosystem
    Digital policyMarketing law

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…

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  8.    Remembering George Floyd and our promises
    Diversity & Inclusion

    Remembering George Floyd and our promises

    On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…

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  9.    Case study | L'Oréal: Transformation
    Diversity & Inclusion

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This…

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  10.    Case study | Libresse: Vulva Kebaya
    Diversity & Inclusion

    Case study | Libresse: Vulva Kebaya

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

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  11.    Case study | Xbox: Therapeutic Play
    Diversity & Inclusion

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

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  12.    Case study | Pilsen Callao: E-nterpreters
    Diversity & Inclusion

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

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