Related content
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Expansion formalises existing collaboration
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Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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AXA and Philips add their weight to WFA’s Planet Pledge
WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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Brand purposeBrand reputationData-driven marketingMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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How seriously is the industry taking sustainability?
Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Digital policyMarketing law
How new rules could create a more trustworthy online ecosystem
Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
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Diversity & Inclusion
Remembering George Floyd and our promises
On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…
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Diversity & Inclusion
Case study | L'Oréal: Transformation
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…
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Diversity & Inclusion
Case study | Libresse: Vulva Kebaya
Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Diversity & Inclusion
Case study | Xbox: Therapeutic Play
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Diversity & Inclusion
Case study | Pilsen Callao: E-nterpreters
Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…