Posts about Gender equality

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3 June 2021

Diversity & Inclusion

WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

WFA

National advertiser and agency associations in 27 markets will promote research and…
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Reports & whitepapers
28 May 2021

Diversity & Inclusion

Unstereotype Alliance 'State of the Industry' report 2021

Unstereotype Alliance

Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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25 May 2021

Diversity & Inclusion

Case study | Home Centre: A Dad's Job

Contagious I/O

UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

This article…
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Reports & whitepapers
3 May 2021

Diversity & Inclusion

Gender Bias & Inclusion in Advertising in India

Unicef, Geena Davis Institute

A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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Case studies
14 April 2021

Diversity & Inclusion

Insight & Strategy | Frida Mom: Fourth Trimester

Contagious I/O

How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Case studies
8 April 2021

Diversity & Inclusion

Case study | Dove: Show Us. It's On Us

Contagious I/O

FMCG giant spurs brands to be more inclusive by funding diverse casting costs

This article was originally published…
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Press releasesGuides & templatesCase studies
30 March 2021

Diversity & Inclusion

WFA launches guide to diversity and representation through the creative funnel

WFA

Comprehensive framework details potential issues at every stage of the creative process

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Opinions
15 March 2021

Diversity & Inclusion

Delivering diversity is a must-pass test

Stephan Loerke

The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
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Benchmarks & surveysReports & whitepapers
10 March 2021

Diversity & Inclusion

54% of people don't feel culturally represented in online ads, Facebook study finds

WFA

The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
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Case studies
2 March 2021

Diversity & Inclusion

Case study | Brahma: What you see today

Contagious I/O

Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

This article was…
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Case studies
1 March 2021

Diversity & Inclusion

Insight & Strategy | Mattel: Creatable World

Contagious I/O, Contagious

Why a toy maker decided to remodel conventions with a genderless doll range

This article was originally published in…
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17 December 2020

Case study | Dove: Women like us

Contagious I/O

Personal care brand partners with stock image supplier to challenge public perception of women
This article was originally…
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