Related content
-
Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
-
Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
-
Digital policyWFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
-
Digital policyBrand reputationMarketing capabilitiesFive predictions for 2023
Read more about "Five predictions for 2023"From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
-
Digital policyMarketing lawWFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
-
Digital policyMarketing lawTPA Taskforce overview (December 2022)
Read more about "TPA Taskforce overview (December 2022)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
-
Digital policy
DGX meeting overview (December 2022)
Read more about "DGX meeting overview (December 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
-
Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
-
Digital policy
DGX meeting overview (September 2022)
Read more about "DGX meeting overview (September 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
-
Digital policyData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
-
Digital policy
The CMO Guide to Data Ethics in Practice
Read more about "The CMO Guide to Data Ethics in Practice"The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
-
Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.