Posts about Digital policy

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Reports & whitepapers
11 April 2017

Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

Recommendations to master data & tech (2017)

WFA

The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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News
22 March 2017

Digital policyAd blocking

WFA statement on Coalition for Better Ads standards

WFA

Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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News
22 March 2017

Digital policy

Coalition for Better Ads releases initial Better Ads standards in North America and Europe

WFA

Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…
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Press releases
22 March 2017

Digital policyAd blocking

WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

WFA

Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"
Opinions
13 March 2017

Digital policyAd blocking

Trying to fix the online ad experience

WFA

Internet users rarely agree on anything. Except maybe one thing.

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OpinionsEvent reports
7 March 2017

Digital policy

4 key trends from Mobile World Congress 2017

WFA

Mobile World Congress is big. Surprisingly big.

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Event reports
17 February 2017

Digital policyData collection & privacy

DGX Meeting Overview (February 2017)

WFA

Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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News
13 January 2017

Digital policySelf-regulation

TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

WFA

Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …
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Opinions
22 December 2016

Digital policyData collection & privacy

Bridging the data protection gap

WFA

In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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Benchmarks & surveys
1 January 2016

Digital policy

Digital Governance Exchange: Priorities for 2016

WFA

WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
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Reports & whitepapers
19 October 2015

Digital policyData collection & privacyData-driven marketing

Delivering Value to Consumers from data

WFA

Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
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