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DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Digital policyData collection & privacy
GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
But half of marketers are not regarded as fully aware of the implications for future campaigns
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Digital policyData collection & privacy
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
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Digital policy
WFA Manifesto for Online Data Transparency
We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.
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Digital policy
WFA calls on brands to embrace culture of data transparency
WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…
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Digital policy
The lesson of Facebook: the online business model must adapt
This whole episode is going to precipitate more consumer calls for data transparency.
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Digital policyMarketing lawInfluencersInfluencersData collection & privacy
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Digital policyData collection & privacy
Eliminating the most annoying ad formats
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Digital policyData collection & privacy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Digital policyData collection & privacy
DGX meeting overview (February 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…