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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Digital policy
DGX meeting overview (September 2023, New York)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
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Digital policy
Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Digital policy
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Digital policy
DGX meeting overview (June 2023)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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Digital policyAI
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Digital policyMarketing law
PAG Meeting Overview (May 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
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Digital policy
Meta Q&A on privacy and advertising
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Digital policy
Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…