Posts about Digital policy

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  1.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

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  2.    DGX meeting overview (September 2023, New York)
    Digital policy

    DGX meeting overview (September 2023, New York)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

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  3.    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
    Digital policy

    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'

    Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…

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  4.    PAG Meeting Overview (September 2023)
    Digital policySelf-regulationMarketing law

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

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  5.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  6.    DGX Benchmark: Meta Pixel
    Digital policy

    DGX Benchmark: Meta Pixel

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

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  7.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  8.    DGX meeting overview (June 2023)
    Digital policy

    DGX meeting overview (June 2023)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

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  9.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policyAI

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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  10.    PAG Meeting Overview (May 2023)
    Digital policyMarketing law

    PAG Meeting Overview (May 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

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  11.    Meta Q&A on privacy and advertising
    Digital policy

    Meta Q&A on privacy and advertising

    A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

     

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  12.    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
    Digital policy

    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…

    Read more about "Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023."