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DGX Benchmark on Facebook and GDPR
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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DGX meeting materials - (December 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyData-driven marketing
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Digital policyMarketing to childrenData collection & privacy
6 tips to keep in mind when marketing to children online
This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…
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Digital policyData collection & privacy
Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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Digital policyData collection & privacy
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…