Posts about Data-driven marketing

Related content

  1. Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Videos & webinars
    13 March 2023
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    WFA

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
  2. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    6 February 2023
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  3. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmarks & surveys
    19 December 2022
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
  4. WFA appoints new Insight Forum chair
    News
    13 December 2022
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    WFA

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
  5. Webinar: Understanding data ethics in practice
    Videos & webinars
    5 December 2022
    Digital policyData-driven marketing

    Webinar: Understanding data ethics in practice

    WFA

    92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…

    Read more about "Webinar: Understanding data ethics in practice"
  6. Media Forum Meeting Overview (20th October 2022)
    Event reports
    15 November 2022
    Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  7. WFA Benchmark: Web tracking in a cookieless world
    Benchmarks & surveys
    14 September 2022
    Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  8. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    OpinionsVideos & webinars
    7 June 2022
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"
  9. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReports & whitepapers
    1 August 2021
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  10. Brands face APAC privacy challenge
    NewsReports & whitepapers
    21 May 2021
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    WFA

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

    Read more about "Brands face APAC privacy challenge"
  11. WFA global position on advertiser access to data in the digital advertising market
    Reports & whitepapers
    9 April 2021
    Digital policyMarketing lawData-driven marketing

    WFA global position on advertiser access to data in the digital advertising market

    WFA

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  12. Media Forum Meeting Overview (February 2021)
    Videos & webinarsEvent reports
    1 April 2021
    Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"