Posts about Data-driven marketing

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1. 
   Benchmarks & surveys

   11 March 2016
   ProgrammaticData & analyticsData-driven marketing

   Benchmark on the use of DMPs by insights teams to generate consumer insights

   WFA

   WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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2. 
   Reports & whitepapers

   19 October 2015
   Digital policyData collection & privacyData-driven marketing

   Delivering Value to Consumers from data

   WFA

   Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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3. 
   Benchmarks & surveys

   1 September 2015
   Digital transformationData & analyticsData-driven marketing

   Survey on data driven marketing (DDM)

   WFA, The Customer Framework

   This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

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4. 
   Benchmarks & surveys

   5 August 2015
   Ad fraud & verificationAudience measurementData-driven marketing

   Survey on digital attribution modelling

   WFA

   Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

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5. 
   Benchmarks & surveys

   19 February 2015
   Integrated marketingData-driven marketing

   Benchmark on sensory and behavioural marketing

   WFA

   Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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